Apart from our existing 20 operational hotels in in India, we are expanding actively with another 40 hotels targeted to be operational during 2019.
By 2020, Svenska would have 100 hotels in India. Recently, we have launched our highly exclusive affiliation program, giving partner hotels a unique opportunity to be associated with our Swedish brand of lifestyle hotels. The Svenska Affiliation Program is only available to selected hotels based on rigorous criteria of star classification, TripAdvisor rankings and ratings on Google, Booking.com, Expedia & Makemytrip and proven track record of operational excellence.
Key Benefits of Svenska Affiliation Program
- Zero franchise fees + Zero upfront investment + Zero ongoing fixed charges
- Brand recognition and credibility as “Member of Svenska Hotels”
- Licensed use of Svenska branding in all your marketing collaterals
- Online listing on svenskahotels.com (5 pages dedicated to each affiliate hotel)
- Full page listing in the exclusive Svenska Hotels Directory, kept in all rooms of our entire network
- Integration with Svenska Hotels Internet Booking Engine (IBE) on our brand website
- Ability to tap into a wider universe of domestic and international visitors with payment gateway
- Retain full control on your rates and offers, with secured, online access for real-time updates
- Additional bookings through 24×7 Central Reservations Systems (CRS) of Svenska Hotels
- Access to Svenska’s network of online and offline sales, marketing and distribution partners
- Showcase your property to 120,000 IATA agencies worldwide & 100+ domestic/ international OTAs
- Listings on all the major GDS platforms, with electronic distribution by Sabre Hospitality Solutions
- Direct business from Svenska’s sales team and affiliates in all major Indian cities
- Contract with over 200 Indian and multi-national companies, which have empanelled Svenska
- Representation in major global hospitality shows and conferences as affiliate of Svenska Hotels
- Participation in global RFPs and travel consortia preferred programs of Amex, CWT, HRG, BCD, HRS
- Synergies in sales & marketing with other top-end boutique hotels in India affiliated with Svenska
- Technical expertise and knowledge-sharing within the affiliate network, including training programs
- Participation in various online and offline marketing initiatives of Svenska Hotels
- Enhanced presence on social media such as Facebook, TripAdvisor, Google Hotel Finder, etc.
- Digital marketing via SEO-SEM, PPC, online portals listings, email-SMS-WhatsApp campaigns, etc.
- Joint representations to national, state and local Government bodies and associations
- Networking opportunities within the affiliate network via annual conference and leadership forum
- You only pay for business/ revenues delivered – no fixed fees or hidden charge
SVENSKA AFFILIATION PROGRAM